BUILD A STRONGER SHOP
WITH ASA COLORADO
Training • Connections • Advocacy • Savings • Growth
ASA Colorado helps independent automotive repair shops succeed through
local education, industry relationships, leadership development, and national representation.
why MEMBERSHIP MATTERS
The automotive repair industry is facing big challenges.
Membership helps you stay ahead.
RAPID CHANGE
Technology and vehicle complexity are accelerating.
WORKFORCE PRESSURES
Finding and keeping qualified people is harder than ever.
REGULATIONS & POLICY
Rules and policies impact how you run your business.
RISING COSTS
Parts, tools, and overhead continue to climb.
RESOURCES & RELATIONSHIPS
You need the right support to grow and compete.
Membership Benefits That Strengthen Your Shop
EDUCATION
Practical training for owners, managers, advisors, and technicians.
CONNECTIONS
Build strong relationships with peers, vendors, and trusted partners.
ADVOCACY
Representation on issues that affect your shop and the industry.
SAVINGS
Member pricing on training, events, and resources.
GROWTH
Tools, coaching, and resources to help your business grow.
MEMBERSHIP BUILT AROUND YOUR ENTIRE SHOP
OWNERS & MANAGERS
Leadership training, best practices, and business resources to help you run a stronger shop.
SERVICE ADVISORS
Develop skills, boost confidence, and improve the customer experience.
TECHNICIANS
Hands-on training and certifications to keep your skills sharp and your value high.
YOUR ENTIRE BUSINESS
Stronger culture, better systems, and the support you need to thrive long-term.
asa colorado annual summit
Training • Connections • Momentum • For Your Whole Team
The ASA Colorado Annual Summit is one of the strongest examples of membership value in action. Each year, shop owners, managers, service advisors, technicians, instructors, vendors, and industry partners come together for practical training, business education, hands-on learning, and meaningful connection.
Colorado’s biggest training event for automotive repair professionals brings more than 500 attendees together to learn, connect, and invest in the future of the industry.
Our 2026 Summit was an AMAZING EVENT!
ASA27 PROMISES TO BE EVEN BETTER!
JOIN ASA COLORADO - choose your membership type
$260 Per Year per shop
For independent automotive repair shops that want stronger training, industry connections, advocacy, member resources, and Summit opportunities. Membership supports your whole team—owners, managers, advisors, and technicians.
$1000 Per Year per organization
For vendors, suppliers, and industry partners that serve Colorado’s automotive repair community. Associate Membership helps your business build visibility, relationships, and connection with shop owners and decision-makers.
FAQ
Who should join ASA Colorado?
ASA Colorado membership is designed for independent automotive repair shops that want stronger training, industry connections, advocacy, member resources, and Summit opportunities. Membership supports the whole shop, including owners, managers, service advisors, and technicians.
What does ASA Colorado Shop Membership include?
Shop Membership connects your business to practical training, peer relationships, advocacy, member pricing, resources, and opportunities designed to help your shop grow. The landing page highlights benefits including education, connections, advocacy, savings, and growth.
Can my whole team benefit from membership?
Yes. ASA Colorado membership is positioned around the entire shop, with value for owners and managers, service advisors, technicians, and the business as a whole. The page specifically identifies leadership training, best practices, customer experience support, technician training, stronger culture, and better systems as membership value areas.
How much does membership cost?
ASA Colorado Shop Membership is $260 per year per shop and ASA Colorado Associate Membership is $1,000 per year per organization.
Why is the ASA Colorado Annual Summit important?
The ASA Colorado Annual Summit is presented as one of the strongest examples of membership value in action. It brings shop owners, managers, service advisors, technicians, instructors, vendors, and industry partners together for practical training, business education, hands-on learning, and meaningful connection. Member shops are offered discounted entry to the Summit.
What is ASA Colorado Associate Membership?
Associate Membership is for vendors, suppliers, and industry partners that serve Colorado’s automotive repair community. It helps those businesses build visibility, relationships, and connection with shop owners and decision-makers.